Poepke Projects x Alex and Trahanas
November 2nd, 2018
For Poepke’s new edition of Poepke projects, we’re lucky to feature Alex and Trahanas, a lifestyle brand of treasures crafted by artisans and hand-picked from around the world. The duo’s first collection is informed by the outdoor living of the Mediterranean; think linen dresses to toast wine in, hand-made ceramics to eat olives from, and sculptural gold jewellery to glint in the setting sun. We talk to the designers behind the local label ahead of their arrival in store.
Alex and Trahanas is described as a lifestyle project. How did the project come together?
ALEX AND TRAHANAS was born out of a joint love for the Mediterranean way of living. Sun-filled terraces, seaside trattorias and tavernas; entertaining with delicious food, wine, surrounded by friends and family. Our lifestyle project is fuelled by the garments, accessories and entertaining pieces that enrich and create more of those experiences.
How did the two of you meet, and as a duo how does your relationship translate into your work?
We met in the world of magazines, (over 10 years ago) working for titles such as Vogue Australia, GQ, Vogue Living, Vogue Entertaining + Travel and delicious to name a few. We went our own ways and kept in contact via each other’s travel pics and upon reconnecting decided to create a lifestyle project, for the person who loves style, food, entertaining and travel – is full of life.
Your first collection ‘Aperitivo Hour’ has close ties with Puglia, tell us about your connection there?
Upon travelling to Puglia, we experienced the warmth of Italian hospitality and the quintessential Mediterranean Summer lifestyle. These experiences are at the heart of our project. On our travels, we discovered some beautiful ceramics, produced by artisans in a small village. We enjoyed the most delicious Italian meals and aperitivos with these ceramics. They brought fun, personality and life to the table, we instantly wanted to bring them home with us and give people the chance to experience a touch of Southern Italy in Australia. It was incredible to witness the creation of these pieces. The ceramicists sits on a timber stool with shutter doors that open to the cobbled streets and white painted village, whilst listening to opera and drinking espresso. Each piece is one of a kind, they are like little works of art. We have since been back to shoot our most recent linen collection ‘Apulian Summer’ in amongst the ancient olive groves. It is a truly inspiring and magical place.
The collection features Italian linen dresses made in Australia, and hand painted ceramics. Why these pieces in particular?
For us, timeless linen garments and beautiful hand-made ceramics are the tools which inspire social Summer experiences and a rich lifestyle. Our aloe-vera infused Italian linen, is sourced from one of the finest and most luxurious mills in the world, Solbiati and then made in Australia. Our ceramics are sourced from local artisans in Southern Italy. We wanted to bring a taste of the Mediterranean to Australia; where effortless garments can take you from day to night. We think about the ALEX AND TRAHANAS woman who lives for a warm summer of rolling long lunches, enjoying our pieces.
You’ve also just released a jewellery collaboration with Louise Olsen. What was your inspiration behind this?
Louise Olsen is one of Australia’s most recognised designer’s and artist’s, the collection features earrings and a bangle inspired by the beauty of olive trees, the backdrop for our Summer edition photo shoot. The organic curved olive leaf forms bring a touch of the Mediterranean into each piece, where golden leaves hang from the ear or wrap gently around the wrist. They make the perfect summer jewel to accompany our classic Italian linen garments.Tags: Alex and Trahanas, Interviews, Poepke Projects, Projects | Comments (0)